Back in here for my third post already. Times flies, huh? I'm totally enjoying this little venture- it's so much fun to have a platform where I can express my views on this stuff, and to read the opinions of my friends and fellow authors on here. It's been absolutely fantastic so far.
Anyway, I had a hard time deciding on a topic for my post this week. Not because I wasn't sure what I wanted to say- exactly the opposite, actually. I literally have a page-long list of post ideas and it was so hard to choose just one. But that tells you that the one I did choose must be really important, right?
It is. I decided to write about body image in the media, specifically for girls and the way we get pressured to be absolutely perfect 100% of the time. One of the things that really gets on my nerves is when models for magazines or photoshoots or advertisements or anything are photoshopped to a beyond-attainable point of so-called beauty. I mean, when conventionally gorgeous women have to be retouched and airbrushed and just completely redone with computer fakery, what sort of message are women and girls getting? That they're never going to be beautiful enough, because the images of "beautiful" women that they see are so fake and unrealistic. The amount of digital retouching that models receive make them literally impossible and set a just as impossible standard of beauty for girls.
A couple months back, Lorde tweeted these pictures of herself with the following statement:
I found it really impressive that not only did she feel comfortable enough in her own skin(literally) to go into the public eye big time without trying to be as perfect as possible, but also enough to point out her own flaws under said public eye. However, I also think this just goes to show how twisted society's image of women has become. After years of fake and unrealistic images, this concept of literal perfection has become so ingrained in people's minds that some idiot out there felt the need to take a picture of a confident, gorgeous-without-computer-fakery 17-year-old girl and then edit it to make it perfect, therefore sending her and other girls that what we can be on our own is never going to be enough.
Another example of this idealized concept of complete perfection was found in a controversy with Target a few months ago. On their website, an image of a bikini model was photoshopped to give her the trendy thigh gap that people are being told that they need nowadays. The picture, though, was messed up in an almost comical manner so that the cut that was made to make her legs perfect went up too high and it was obvious that it had been photoshopped. Target responded by saying "it was an unfortunate error and we apologize."
Their intention was to photoshop this model and fix every so-called imperfection. They were intending to do the thing that upset everyone, which was to give this model a thigh gap. The only "error" they made was that they accidentally tipped off the public that their swimsuit model wasn't completely and utterly perfect. Their "error" was revealing to the public that, guess what, even their attractive swimsuit models haven't reached the unattainable standard of beauty that society has set up.
In a way, this goof could be viewed as a good thing. It taught everyone who saw it that hey, even this conventionally gorgeous woman isn't perfect. Even this woman who gets paid to pose for the camera in a skimpy swimsuit isn't naturally capable of the beauty standards that we're told to live up to, and that probably means that those standards aren't all that attainable.
The main part of this issue that bugs me is that it's not just in the heads of the advertisers and photographers and other people who take roles in this horrible promotion of absolute perfection. When someone is trying to sell something, either a product or a movie or a magazine, they use what they think will appeal to their audience. And then through some form of trial and error they figure out whether or not that really does appeal to their audience, and if it doesn't seem to, they try a different tactic. But if it does, they keep doing that same thing over and over and eventually even amp up the level a little more.
And that's the main problem, isn't it? In a way, it's really just a vicious cycle that no-one's been able to end through all these years. Media makers pick this image of perfection that they think will please their audience, and whether it pleases everyone or not, it's what they see and it gets stuck in their heads. But then the media makers do the same thing again and again and again, because they think it's what pleases us- and even if it doesn't appeal to all of us at first, how can it not? Maybe some of us still don't love it, but because it's what we see over and over, it becomes the norm. We get used to it. And so the media makers never stop, because their job is to sell, and after all these years, perfection has become the thing that does sell. It's a cycle that repeats itself and that will continue for a long time until somebody sticks their foot in the door to stop it. It'll go on until somebody says "no more" and puts a bump in the road. And maybe, just maybe then things will improve. Things might look up then and maybe people will attempt to change the ways that have become so set in stone over the years.
I just hope that, even if all of this doesn't change for years and years, people will start to see the error of these ways and begin to see the true meaning of beauty- the real things we should look up to. Like kindness and generosity and other things that are a little more attainable. And that, I think, is when things will start to change. I just hope it changes before too much damage is caused.
I hope I've managed to inspire you a little bit with these wild opinions of mine and that I haven't been too dreadfully boring. Until next time, lovelies.
~Oswin
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